Your Blueprint to
Unlock $222K–$338K in Annual Revenue
Based on our comprehensive audit of RG Enterprises, we\'ve identified critical gaps in Google Ads, Shopify, and SEO that are costing you thousands every month. Here\'s exactly how we fix it.
What We Found — And What It Means
RG Enterprises is doing $87K/month in revenue — but your goal is $10K/day ($300K/month). You're doing the hard work: cold emailing 5,000 contractors across Sydney, getting samples in front of landscaping companies, running social media giveaways. The business is growing with one hand tied behind its back. Your products are excellent, your brands (Clogger, Silky Saws, X Line Trimmer) are respected in the industry, and your pricing is competitive. The problem isn\'t your business — it\'s the digital infrastructure around it.
🚨 What\'s Broken
- 14 of 15 Google Ads campaigns paused
- No Search Ads running — only Shopping
- Broken conversion tracking — misspelled events inflating ROAS by 4.66×
- Zero negative keywords — wasting ad spend
- 84% missed impression share — massive untapped search demand
- 115 unfulfilled orders in Shopify
- Abandoned cart recovery completely disabled
- 119 disapproved Merchant Centre products
- Website redesign months overdue
🚀 What\'s Possible
- Capture brand search traffic (Clogger, Silky Saws, etc.)
- Launch Search + Shopping + brand campaigns
- Fix conversion tracking for real ROAS visibility
- Recover $8K+/month in abandoned carts
- Redesign storefront in under a week
- Build dedicated X Line Trimmer growth strategy
- Rank organically for key brand + category terms
- Professional weekly reporting & WIP calls
Revenue Potential: Current vs. Projected
From 1 Campaign to Full Funnel
Right now, you\'re running a single Shopping campaign spending ~$5K/month. You\'ve tested up to $15K/month, but only ever in Shopping variants. That\'s like fishing with one rod in one spot when you\'ve got an entire lake.
The Clogger Example
When someone types “Clogger Australia”, you don\'t appear in text ads. Your competitor Rise Equipment does. You have better prices, but they\'re getting the clicks because they\'re running Search campaigns and you\'re not.
This is true for every brand you stock — Silky Saws, ASP, Caltex, and your own X Line Trimmer range.
What We\'ll Implement
🔍 Search Campaigns
Text ads for brand terms (Clogger, Silky Saws), category terms (chainsaw pants, pruning saws), and competitor terms. This is the biggest untapped opportunity — it\'s barely been tested.
🛒 Shopping Optimisation
Fix 119 disapproved products, re-enable product sync, restructure feed for better targeting, add negative keywords to eliminate waste.
💰 X Line Trimmer Focus
Dedicated campaigns for your highest-margin product (70–100%). Consumable with repeat-purchase potential — already proven with national accounts like Jim's Mowing — we\'ll build a customer acquisition strategy where breaking even on first sale delivers massive LTV.
⏰ Ad Scheduling & Optimisation
No ad schedule currently exists. We\'ll bid higher during peak purchase hours and reduce spend when nobody\'s buying. Plus proper audience segmentation and remarketing.
Conversion Tracking Fix
Your Google Ads account has 5 purchase conversion actions, including misspelled ones (“Pruchase”, “Purchasee”). This means every sale can be counted 2–5 times, inflating reported ROAS.
GOOGLE ADS CLAIMS (90 DAYS)
Primary conversion revenue
SHOPIFY FIRST-PARTY DATA (90 DAYS)
Google Paid attributed revenue
Day 1 priority: We consolidate to a single, correctly-configured purchase conversion so you see real numbers — not inflated ones.
From Leaky Bucket to Sales Machine
Your Shopify store has strong bones — great products, competitive pricing, loyal customers. But the infrastructure is leaking revenue at every stage of the customer journey.
🛒 115 Unfulfilled Orders
This backlog impacts customer trust, repeat purchases, and review generation. We\'ll help you clear and systematise this.
🚫 Cart Recovery Off
Abandoned cart recovery is completely disabled. Based on your traffic, that\'s ~$8,800/month walking out the door.
🌐 2 Nav Links for 25+ Categories
Customers can\'t find your products. Your navigation shows Home and Contact. That\'s it. For 12,000+ products.
Website Redesign
You\'ve been waiting months for a website redesign that keeps getting pushed back to October. We don\'t operate that way.
Current agency\'s estimated completion
Our turnaround (including your revisions)
We\'ll present you with a mockup before you even commit. You approve it, we deploy it — same day. Allow a week for your feedback and revisions. No lump sum cost — it\'s included in the monthly fee.
What Gets Fixed
- Full navigation rebuild — proper mega menu across all categories and brands
- Abandoned cart recovery — automated email sequences to recover $8K+/month
- Order fulfillment workflow — clear the backlog, automate status updates
- Visual refresh — modern, trust-building design aligned with your brand
- Product page optimisation — better images, descriptions, cross-sells
- Merchant Centre fixes — get 119 disapproved products back in Shopping
- Mobile optimisation — over 60% of your traffic is mobile
Get Found Without Paying for Every Click
Right now, you\'re invisible for the brand terms your customers are searching. When someone types “Clogger Australia” or “Silky pruning saws”, your competitors appear — not you.
The Organic Opportunity
Shopify shows $15,855/month in revenue from organic Google search already — with zero SEO effort. Imagine what\'s possible when we actively optimise for your top 50+ brand and category terms.
Current organic revenue as % of total — massive room to grow
Our SEO Approach
🎯 Brand Page Optimisation
Dedicated, SEO-optimised landing pages for every major brand — Clogger, Silky Saws, ASP, Caltex, X Line — so you rank when customers search.
📝 Category & Product SEO
Optimised titles, descriptions, alt text (72% missing), schema markup, and internal linking across your 12,000+ product catalogue.
🔗 Technical SEO
Fix broken sitemap, remove duplicate content, improve page speed, fix broken collection URLs, and implement proper structured data.
📈 Local & Authority Building
Google Business Profile setup, local citations, and a content strategy to build topical authority in the arborist and outdoor equipment space.
Your First 90 Days
Here\'s exactly what happens, week by week, from the moment you say go.
Local Experts, Dedicated to Your Growth
Every channel is managed by a senior specialist who\'s been with 121 Group for 8+ years. No offshore outsourcing. No juniors learning on your account. Direct access to the people doing the work.
🤝 Our Guarantee
No lock-in contracts. Month-to-month. Period.
We keep your business by delivering results — not by trapping you in a contract. Most of our clients have been with us for 5+ years because they choose to be, not because they have to be.
Choose Your Growth Path
All packages are month-to-month with no lock-in contracts. We\'ve recommended Foundation as your starting point — it covers the critical fixes and gets you growing. Scale up when you\'re ready.
Recommended starting point
- Google Ads Management — Campaign restructure, Search + Shopping, negative keywords, conversion fix
- Shopify Management — Full redesign, navigation rebuild, cart recovery, Merchant Centre fixes
- SEO — Technical fixes, brand page optimisation, schema markup, alt text
- Website Redesign — Included at no extra cost, deployed within 1 week
- Conversion Tracking — Proper setup, real ROAS reporting
- Weekly WIP Calls — First 6 weeks, then fortnightly
- Monthly Performance Report — Real numbers, not inflated ones
- Email Marketing (Klaviyo)
- Social Media Management
- Advanced Analytics & Attribution
When you\'re ready to accelerate
- Everything in Foundation
- Email Marketing (Klaviyo) — Campaign emails, automated flows, abandoned cart sequences, product recommendations
- Expanded Google Ads — Brand campaigns, competitor targeting, remarketing, Performance Max
- X Line Trimmer Strategy — Dedicated acquisition campaigns, LTV modelling, repeat purchase flows
- Enhanced Reporting — Fortnightly reports, competitor benchmarking, keyword rankings
- Google Business Profile — Setup, optimisation, review management
- Content Strategy — Blog posts, buying guides, brand spotlights for SEO
- Social Media Management
- Advanced Analytics & Attribution
Total digital domination
- Everything in Growth
- Social Media Management — Content creation, scheduling, community management across Facebook & Instagram
- Paid Social Ads — Meta (Facebook/Instagram) campaigns, product catalogue ads, lookalike audiences
- Advanced Analytics — Cross-channel attribution, customer cohort analysis, CLV modelling
- Supplier Integration — API connections to supplier catalogues for automated product updates
- Video & Creative — Product videos, social content, ad creative
- Priority Support — Same-day response, weekly WIP calls ongoing
- Quarterly Strategy Reviews — Deep-dive sessions with full team
Feature Comparison
| Feature | Foundation | Growth | Scale |
|---|---|---|---|
| Google Ads Management | ✓ | ✓ Enhanced | ✓ Full |
| Shopify Store Management | ✓ | ✓ | ✓ |
| Website Redesign | Included | Included | Included |
| SEO | Core | Advanced | Full |
| Conversion Tracking Setup | ✓ | ✓ | ✓ |
| Email Marketing (Klaviyo) | — | ✓ | ✓ |
| Google Business Profile | — | ✓ | ✓ |
| Content & Blog Strategy | — | ✓ | ✓ |
| Social Media Management | — | — | ✓ |
| Paid Social Ads | — | — | ✓ |
| Advanced Analytics | — | — | ✓ |
| Supplier API Integration | — | — | ✓ |
| WIP Calls | Weekly (6wk) → Fortnightly | Fortnightly | Weekly (ongoing) |
| Reporting | Monthly | Fortnightly | Weekly |
| Monthly Investment | $3,500 + GST | $5,500 + GST | $8,500 + GST |
Seamless Handover, Zero Disruption
We understand switching agencies feels like a big move. We\'ve designed the transition to be painless — your current campaigns stay live, your sales don\'t dip, and we handle the heavy lifting.
✅ What We Need From You
- Shopify admin access (collaborator or staff)
- Google Ads account transfer in MCC
- Google Analytics access
- Your brand vision & preferences (websites you like, etc.)
🛡️ What We Handle
- Keep current Shopping campaign running during transition
- Rebuild campaigns alongside — no downtime
- All Shopify changes deployed with your approval
- Full audit documentation already complete
Ready to Grow?
Select your package and we'll have everything rolling within 48 hours. No lock-in contract — just results.
Prefer to talk first? Book a 15-min call with Adam →
Choose Your Package
Thank You, Rhys!
We\'ve received your selection. Adam will be in touch within the hour to kick things off.
Or call Adam directly: Phone • adam@121group.io